Digital Customer Segmentation: it’s all about Trust.

Digital Customer Segmentation: it's all about Trust.

Today’s customers (consumers and enterprise users) have increasingly one thing in common: they are millennials in their prime of spending, who grew up in a technology and service context where shared access is preferred over ownership business models, social media is used as a natural way for self-expression and keeping-in-touch, and sharing of private data is often used to pay for “free” access to services. In that context customer segmentation needs to drastically evolve to be able to capture the essence of millennials and upcoming digital natives. In this article we list key aspects a digital customer segmentation model needs to consider.

Originally published on Sep 6, 2016. Go to the full article at

3 Ways To Evaluate Disruption Potential.

3 Ways To Evaluate Disruption Potential.

In our work as advisors to startup founders, company executives and investors, we are often asked for our opinion on the disruption potential of new service and product ideas. In this article we share 3 questions we use to quickly evaluate an idea’s disruption potential and highlight where the execution and operational focus for a potential investor should be.

Originally published on Jul 28, 2016. Go to the full article at

Deciphering Digital Business Models.

Deciphering Digital Business Models.

Have you ever wondered why Facebook paid $19 billion to buy WhatsApp ? What value Microsoft saw in the $8.5 billion take-over of Skype ? Why Google continuously launches new service propositions in markets that seem so far away from its core business? And why the European Commission thinks (rightly or wrongly) this practice is in the case of Android anti-competitive ? In this overview article we will explain the mechanics of digital business models and how companies use them to cross user segments and industry borders to create unfair business advantage.

Originally published on May 24, 2016. Go to the full article at

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Polymorphic Service Propositions.

Polymorphic Service Propositions.

What if you could design a service proposition once and use it for multiple customer segments, meeting needs arising in different situations? Then you would have the initial ingredients of what we at Neos Chronos call a “polymorphic service proposition” (abbreviated as PSP). This article provides a quick introduction into the concept and highlights a number of reasons why a CEO, CMO, CTO of a company should care to learn more and act.

Originally published on Apr 21, 2016. Go to the full article at

A Primer to Communications Security.

A Primer to Communications Security.

There are many good reasons behind securing communications within the enterprise and across enterprise borders as part of a company’s Business Information Security strategy. Undoubtedly, “preventing unauthorized interceptors from accessing telecommunications in an intelligible form, while still delivering content to the intended recipients” is mandatory for any enterprise (asset protection) and any individual (privacy protection).

Originally published on Mar 11, 2016. Go to the full article at

The Achilles heel of Amazon’s Business Model.

The Achilles heel of Amazon's Business Model.

Without a doubt, Amazon epitomizes the online retail store. Based on a globally uniform logistics and delivery platform, Amazon has managed to build a captivating online shopping and social experience, and generate 10’s of billions of revenue per year. Looking at The Technology behind the Evolution of Shopping Amazon seems to possess the full enabling technology stack, highly scalable through its cloud-based execution model. In terms of user experience, it is still optimising and simplifying the instant buying process, further accelerating a shift in the way people buy. It is in this relentless optimisation where the Achilles heel of Amazon’s Business Model can be found.

Originally published on Dec 14, 2015. Go to the full article at

2014 in Review.

2014 in Review.

Over the last year Neos Chronos has expanded its reach, with assignments from existing and new clients. We are grateful for the trust and the recognition received for our work. Continuing the tradition started in the last year, our in-house designers took everything we learned and created the 2014 Insights Series booklet. We are happy to share this complimentary booklet with you.

Originally published on May 07, 2015. Go to the full article at

A simple model for Sales Success.

A simple model for Sales Success.

We live in a connected world. Easy access to information, human capital, and production facilities means that “anyone” can replicate a product, service or delivery process. In that context, sales models that are based on presenting and arguing for “unique” value are either failing or, in the best case, challenged to deliver results. In this article we present an alternative sales model that defines the uniqueness of what is offered to a customer in terms of the company’s identity: its purpose, its core values, and the sum of its employees who live and breathe those values towards customers. Focusing on the company’s identity, rather than what a company does and how it does it, results in a simple and highly effective framework for sales success, that is universally applicable and hard to imitate.

Originally published on Mar 30, 2015. Go to the full article at