How iTunes could disrupt Mobile Device Management.

Realistic fiction scenarios is a method we use in strategy development to inspire new thinking. The approach is fairly simple and thus highly effective: based on technologically and practically feasible assumptions, we employ fictional scenarios to synthesize future use cases. These use cases are then used to highlight and motivate what a business need to do in a specific version of the future to retain market control and / or become more competitive.

We illustrate this technique in the example of iTunes.

Originally published on Dec 15, 2014. Go to the full article at


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