Realistic fiction scenarios is a method we use in strategy development to inspire new thinking. The approach is fairly simple and thus highly effective: based on technologically and practically feasible assumptions, we employ fictional scenarios to synthesize future use cases. These use cases are then used to highlight and motivate what a business need to do in a specific version of the future to retain market control and / or become more competitive.
We illustrate this technique in the example of iTunes.
Originally published on Dec 15, 2014. Go to the full article at http://neoschronos.com/insights/how-itunes-could-disrupt-mobile-device-management/