Understanding what makes life simpler, easier and better for users (be it persons or businesses) is the prerequisite to create compelling and engaging user experiences for them. Starting from the user’s daily life and journey offers a natural way to identify user tasks whose execution can be improved. The inherent clarity of this approach makes it easier to choose the most appropriate technology to create improvements to user experience. As an example, we look at how shopping experience evolved and how technology has enabled this evolution.
Originally published on Feb 12, 2015. Go to the full article at http://neoschronos.com/insights/the-technology-behind-the-evolution-of-shopping/