Without a doubt, Amazon epitomizes the online retail store. Based on a globally uniform logistics and delivery platform, Amazon has managed to build a captivating online shopping and social experience, and generate 10’s of billions of revenue per year. Looking at The Technology behind the Evolution of Shopping Amazon seems to possess the full enabling technology stack, highly scalable through its cloud-based execution model. In terms of user experience, it is still optimising and simplifying the instant buying process, further accelerating a shift in the way people buy. It is in this relentless optimisation where the Achilles heel of Amazon’s Business Model can be found.
Originally published on Dec 14, 2015. Go to the full article at http://neoschronos.com/insights/the-achilles-heel-of-amazons-business-model/
