What if you could design a service proposition once and use it for multiple customer segments, meeting needs arising in different situations? Then you would have the initial ingredients of what we at Neos Chronos call a “polymorphic service proposition” (abbreviated as PSP). This article provides a quick introduction into the concept and highlights a number of reasons why a CEO, CMO, CTO of a company should care to learn more and act.
Originally published on Apr 21, 2016. Go to the full article at http://neoschronos.com/insights/polymorphic-service-propositions/