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What if you could design a service proposition once and use it for multiple customer segments, meeting needs arising in different situations? Then you would have the initial ingredients of what we at Neos Chronos call a “polymorphic service proposition” (abbreviated as PSP). This article provides a quick introduction into the concept and highlights a number of reasons why a CEO, CMO, CTO of a company should care to learn more and act.
Originally published on Apr 21, 2016. Go to the full article at http://neoschronos.com/insights/polymorphic-service-propositions/
Need help to define the business model and value proposition(s) for your Start-up? Then download our new Excel template including The Business Model Canvas (by Alex Osterwalder), the Lean Canvas (by Ash Maurya) and the Value Proposition Canvas (by Peter J Thomson). With compliments. Download link: goo.gl/S8GWLq, no registration required.
There are many good reasons behind securing communications within the enterprise and across enterprise borders as part of a company’s Business Information Security strategy. Undoubtedly, “preventing unauthorized interceptors from accessing telecommunications in an intelligible form, while still delivering content to the intended recipients” is mandatory for any enterprise (asset protection) and any individual (privacy protection).
Originally published on Mar 11, 2016. Go to the full article at http://neoschronos.com/insights/a-primer-to-communications-security/
Originally published on Dec 14, 2015. Go to the full article at http://neoschronos.com/insights/the-achilles-heel-of-amazons-business-model/
Over the last year Neos Chronos has expanded its reach, with assignments from existing and new clients. We are grateful for the trust and the recognition received for our work. Continuing the tradition started in the last year, our in-house designers took everything we learned and created the 2014 Insights Series booklet. We are happy to share this complimentary booklet with you.
Originally published on May 07, 2015. Go to the full article at http://neoschronos.com/insights/2014-in-review/
We live in a connected world. Easy access to information, human capital, and production facilities means that “anyone” can replicate a product, service or delivery process. In that context, sales models that are based on presenting and arguing for “unique” value are either failing or, in the best case, challenged to deliver results. In this article we present an alternative sales model that defines the uniqueness of what is offered to a customer in terms of the company’s identity: its purpose, its core values, and the sum of its employees who live and breathe those values towards customers. Focusing on the company’s identity, rather than what a company does and how it does it, results in a simple and highly effective framework for sales success, that is universally applicable and hard to imitate.
Originally published on Mar 30, 2015. Go to the full article at http://neoschronos.com/insights/a-simple-model-for-sales-success/
Entrepreneurs are known for their desire to always search for new ideas, customers and business models. Over the last years a number of methodologies have been developed to help and support this search. In this article, we discuss how to apply Lean Start-Up principles for a purpose they were not initially designed for: moving a company out of start-up mode and scaling into full execution.
Originally published on Mar 09, 2015. Go to the full article at http://neoschronos.com/insights/how-to-scale-a-lean-startup/
Understanding what makes life simpler, easier and better for users (be it persons or businesses) is the prerequisite to create compelling and engaging user experiences for them. Starting from the user’s daily life and journey offers a natural way to identify user tasks whose execution can be improved. The inherent clarity of this approach makes it easier to choose the most appropriate technology to create improvements to user experience. As an example, we look at how shopping experience evolved and how technology has enabled this evolution.
Originally published on Feb 12, 2015. Go to the full article at http://neoschronos.com/insights/the-technology-behind-the-evolution-of-shopping/
Wi-Fi Calling is expected to find wide deployment beyond the US over the course of 2015. Beside consumers, enterprises have a lot to benefit from the new communication access channel. In this article we summarise how enterprises should approach Wi-Fi Calling, compare native to application-based approaches, and provide practical advice on how to choose the right implementation for small, medium and large enterprises.
Originally published on Feb 03, 2015. Go to the full article at http://neoschronos.com/insights/the-practical-guide-to-enterprise-wifi-calling/