A simple model for Sales Success.

A simple model for Sales Success.

We live in a connected world. Easy access to information, human capital, and production facilities means that “anyone” can replicate a product, service or delivery process. In that context, sales models that are based on presenting and arguing for “unique” value are either failing or, in the best case, challenged to deliver results. In this article we present an alternative sales model that defines the uniqueness of what is offered to a customer in terms of the company’s identity: its purpose, its core values, and the sum of its employees who live and breathe those values towards customers. Focusing on the company’s identity, rather than what a company does and how it does it, results in a simple and highly effective framework for sales success, that is universally applicable and hard to imitate.

Originally published on Mar 30, 2015. Go to the full article at http://neoschronos.com/insights/a-simple-model-for-sales-success/

How to scale a Lean Start-Up.

How to scale a Lean Start-Up.

Entrepreneurs are known for their desire to always search for new ideas, customers and business models. Over the last years a number of methodologies have been developed to help and support this search. In this article, we discuss how to apply Lean Start-Up principles for a purpose they were not initially designed for: moving a company out of start-up mode and scaling into full execution.

Originally published on Mar 09, 2015. Go to the full article at http://neoschronos.com/insights/how-to-scale-a-lean-startup/