Over the last 2 years Neos Chronos has successfully delivered a sizable number of thought-leading assignments on digital business models that create unfair advantage, integrated user experience models that generate a new position of growth, and scaling lean startups for sales success. Continuing the tradition started back in 2013, our in-house designers took everything we learned and created the 2016 Insights Series booklet. We are happy to share this complimentary booklet with you.
Originally published on Jan 12, 2017. Go to the full article at https://neoschronos.com/insights/2016-in-review/
Today’s customers (consumers and enterprise users) have increasingly one thing in common: they are millennials in their prime of spending, who grew up in a technology and service context where shared access is preferred over ownership business models, social media is used as a natural way for self-expression and keeping-in-touch, and sharing of private data is often used to pay for “free” access to services. In that context customer segmentation needs to drastically evolve to be able to capture the essence of millennials and upcoming digital natives. In this article we list key aspects a digital customer segmentation model needs to consider.
Originally published on Sep 6, 2016. Go to the full article at http://neoschronos.com/insights/digital-customer-segmentation-it-is-all-about-trust/
Have you ever wondered why Facebook paid $19 billion to buy WhatsApp ? What value Microsoft saw in the $8.5 billion take-over of Skype ? Why Google continuously launches new service propositions in markets that seem so far away from its core business? And why the European Commission thinks (rightly or wrongly) this practice is in the case of Android anti-competitive ? In this overview article we will explain the mechanics of digital business models and how companies use them to cross user segments and industry borders to create unfair business advantage.
Originally published on May 24, 2016. Go to the full article at http://neoschronos.com/insights/deciphering-digital-business-models/