OTT Services and the Potato Revolution.

OTT Services and the Potato Revolution.

The term Over-The-Top (OTT) is used to describe a disruptive way and business model for delivering a service directly to end-users, typically bypassing a previously dominant player in the value chain. The example of the Potato Revolution in Katerini, Greece, shows that OTT does not only apply to internet companies.

Originally published on April 16, 2013. Go the full article at