Polymorphic Service Propositions.

Polymorphic Service Propositions.

What if you could design a service proposition once and use it for multiple customer segments, meeting needs arising in different situations? Then you would have the initial ingredients of what we at Neos Chronos call a “polymorphic service proposition” (abbreviated as PSP). This article provides a quick introduction into the concept and highlights a number of reasons why a CEO, CMO, CTO of a company should care to learn more and act.

Originally published on Apr 21, 2016. Go to the full article at http://neoschronos.com/insights/polymorphic-service-propositions/


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Business Model, Lean, Value Proposition Canvas

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