Looking back in history, and with the benefit of hindsight, it is relatively easy to see why the telecommunications industry has been pushed to accept a commodity role. In fact, one can argue that the context telecommunication companies (Telcos) have been operating within, made it inevitable that telecommunications would be forced downwards to a commoditised position in the value chain.
The key factor: regulation.
Originally published on May 25, 2014. Go to the full article at http://neoschronos.com/insights/how-mass-market-services-degenerate-to-commodities/
It looks simple, “you hold your breath and go as deep into the water as you can”. That’s how William Trubridge, the world champion freediver, describes his sport.
Originally published on March 18, 2013. Go to the full article at http://neoschronos.com/insights/one-breath-the-story-of-william-trubridge/
If you ever wondered what makes you like some companies, but love some others, then Simon Sinek’s timeless perspective from May 2010 will be worth watching and listening to.
Originally published on February 26, 2013. Go to the full article at http://neoschronos.com/insights/how-great-leaders-inspire-action/